WATCH LIVE SPORTS

	Bet365 is one of the best places to watch sport online.  Simply register for a free account to watch some of the biggest games live on your computer.
	bwin broadcasts live sports through the live betting section of the site. To access the feeds simply register for an account, confirm the account via the email address you used and then log into the bwin site using the login fields at the top of the page. Navigate to the live betting section for the schedule and to watch the games. While some restrictions are in place depending on where you are located, watching all games seem to be free.
	Register for a free account at Betfair. Once done click on the live video button at the top of the page for the schedule and instantly streaming live sports. Some games are posted that you require money in your Betfair account, but most are free.

Sport has always played a big role in the history of television. From the early days of television when the BBC would show highlights, or even occasionally live pictures, of major sporting events to the modern day proliferation of sports across the television schedules with several channels, dedicated solely to the pursuit of sporting glory, sport is playing an increasingly dominant role within the television industry as a way of enticing viewers.

Barely thirty years ago, there were no live football games shown on British television, other than the FA Cup Final. This was an event in itself with the programme on the day often taking up six or seven hours before the actual final kicked off itself. However in 1983, the deal between the football league and broadcasters allowed the transmission of league games. This deal heralded the first tentative step in the direction of mass coverage. The next major step was the innovation of the Premier League and the introduction of Sky TV into the market. This produced mass football coverage on a scale not seen previously and the market for live football matches has grown and grown from there.

Other sports have followed a similar trend. Less popular sports, often marginalised and shown once every few months on a Saturday afternoon or Sunday afternoon, have found new markets on the myriad of Sports channels. These exclusive sports only channels, such as Sky Sports and Eurosport, have sprung up over the years to cater for this seeming unquenchable thirst of the public for access to live sporting events. Nowadays there is hardly a sporting event in the world that isn’t covered by a television camera from somewhere.

The growth of many sports has gone hand in hand with their increasing exposure and popularity on television. This relationship looks set to continue into the future as the major governing bodies of sport seek to keep their chosen discipline firmly in the public eye, via the medium of freeview television, subscription television and also the internet.

The advent of the internet is only now being fully realised as being of huge importance to sport. Sites such as YouTube are an incredible resource of, often hard to find, sporting material that fans can access and view. Major governing bodies of sport are now beginning to realise that the internet is another lucrative market that they can exploit for financial gain and to promote their sport, as exemplified by the fact that England’s recent World Cup qualification game against the Ukraine in Kiev was only available via subscription to a stream on the internet, with no terrestrial coverage of the game.

While still very much an experiment, if this is a success it is hard to see other sports not making the move into the internet arena alongside their blanket television coverage.

Many bookmaking sites often have streamed coverage of sporting events. Not just the traditional horse and greyhound racing, but soccer events, rugby or indeed any major sport that is bet upon. The choice available to the sports fan has never been wider or more varied.

Television played a key role in the history of sport and sport has played a key role in the history of television. The two remain inextricably linked and while there remains that insatiable passion for sports, it is hard to see that changing in the foreseeable future.